New appointment boosts Worldwide Mating Service

Leading distributor of elite bovine genetics, World Wide Sires (WWS) UK has bolstered its Worldwide Mating Service (WMS) team with the appointment of Andrew Holliday as Genetic Consultant.The Harper Adams University College graduate joins the largest independent mating programme in the UK and will work with dairy farmers across North Wales, Cheshire and Lancashire. In his new role, Andrew will provide WMS customers with a genetic blueprint of their herds by identifying the strengths and weaknesses of cows by evaluating them against 17 key type traits.

Carlisle-born farmer’s son Andrew brings a wealth of knowledge to WMS’ nationwide team of seven Genetic Consultants. Having been employed in various sectors within the industry, including livestock auctioneers and herdsman at a high profile pedigree herd, he has developed a first-hand understanding of the true commercial value of a profitable dairy cow. After picking up numerous industry awards throughout Europe, Andrew’s achievements last year gained him a trip to America to see different farm systems and set-ups to further increase his knowledge and understanding of efficient farming practices.

Andrew says: “I am really pleased to be joining a unique programme like WMS as it consistently demonstrates how the use of cutting-edge technology and the assessment of cows can help farmers with their breeding decisions and boost profitability.”

Marion Challenor, World Wide Sires General Manager added: “I am delighted to appoint Andrew as a new WMS Genetic Consultant. Andrew’s vital skills and expertise will allow him to work objectively with customers to build a portfolio of sires that offers the best genetic return for their herd.”

Andrew will be representing the company at The Dairy Event and Livestock Show in September. You can contact Andrew on 07792 653804 or andrew.holliday@worldwidesiresuk.com